Social Media Statistics

Social Media Statistics

How businesses are expanding their reach with social media.
(Source: https://www.hubspot.com/marketing-statistics)

Facebook

  • 72% of adult internet users use Facebook. (Pew Research Center, 2015)
  • Only 45% of marketers think that their Facebook efforts are effective. (Social Media Examiner, 2015)
  • Facebook posts with images see 2.3X more engagement than those without images. (Buzzsumo, 2015)
  • Facebook continues to have the most engaged users — 70% log on daily, including 43% who do so several times a day. (Pew Research Center, 2015)
  • Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. (Pew Research Center, 2016)
  • 63% of Facebook and Twitter users say each platform serves as a source for news about events and issues outside the realm of friends and family. (Pew Research Center, 2015)
  • 74% of people say they use Facebook for professional purposes. (HubSpot, 2017) In the past two years, content consumption on Facebook has increased 57%. (HubSpot, 2016)
  • 76% of people use their Facebook feed to find interesting content. (HubSpot, 2016) Facebook has 1.13 billion daily active users. (Statista, 2016) (Source: https://www.hubspot.com/marketing-statistics)

Instagram

  • On Instagram, photos showing faces get 38% more Likes than photos not showing faces. (Georgia Institute of Technology, 2014)
  • 28% of adult internet users use Instagram. (Pew Research Center, 2015)
  • 59% of Instagram users are on the platform daily, including 35% who visit several times a day. (Pew Research Center, 2015)
  • Instagram has 500 million monthly active users. (Statista, 2016)
  • Over 95 million photos and videos are shared on Instagram every day. (Instagram, 2016) (Source: https://www.hubspot.com/marketing-statistics)

Twitter

  • 23% of adult internet users use Twitter. (Pew Research Center, 2015)
  • 3 in 10 online urban residents use Twitter, compared with 21% of suburbanites and 15% of those living in rural areas. (Pew Research Center, 2015)
  • 30% of online adults under 50 use Twitter, compared with 11% of online adults ages 50 and older. (Pew Research Center, 2015)
  • Twitter accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles. (Pew Research Center, 2016)
  • Twitter has nearly 4X as many users internationally as in the U.S. (Pew Research Center, 2016)
  • In the past two years, content consumption on Twitter has increased 25%.
  • Twitter has 313 million monthly active users. (HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)

Visual Content

  • Visual content is 40X more likely to get shared on social media than other types of content. (Buffer, 2014)
  • Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. (Buzzsumo, 2015)
  • 71% of online marketers use visual assets in their social media marketing. (Social Media Examiner, 2015)
  • Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%. (Xerox, 2014)
  • Research has shown that when people hear information, they are likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (LifeLearn, 2015)
  • Infographics are liked and shared on social media 3X more than any other type of content. (Mass Planner, 2015) (Source: https://www.hubspot.com/marketing-statistics)